Piretti store project

June 2022

A new Seoul flagship for golf putter producer Piretti, which expanded its offerings to include clothes and accessories, expresses its brand values spatially to create a familiar environment for customers. As the brand prepared a new space, the NiiZ design lab, who was in charge of the construction of this space, proposed collaboration to me.
NiiZ Design Lab drew on what the brand is already known for ­– its putters as well as the ideas of luxury and craftsmanship by using certain materials – to do so.

In this project, I designed and manufactured a shelf in this space to display products, and it was designed asymmetrically so that it could be placed on a 10cm-high staircase.

© dongwook choi 2020 - 2024
© dongwook choi 2020-2024